World Cup 2018: Why people care about football kits – CNN
World Cups not only showcase the world’s finest players but some of the best and worst football kits in history.
However, designing an international football uniform is no easy feat. Kits are made to represent not just the identity of the team, but fully encapsulate everything the nation is — both past and present.
Manufacturers spend months researching and designing how a team’s shirt, shorts and socks should look, and what the kit should represent.