Willow breast pump wants to put the focus back on moms
Most tech for new parents puts all the attention on the baby, but Willow’s unconventional breast pump believes moms should get great tech too.
Willow is an unconventional breast pump that puts the entire pumping apparatus inside two independent gadgets you can wear inside your clothing.
It’s apt that breastfeeding has a term called “letdown.”
Most breast pumps haven’t changed significantly in their design since they were modified from the mechanized gadgets designed to milk cows. And using one today, you feel — literally — the lack of innovation. Enter Willow, one of a crop of new breast pumps that aims to reinvent the concept by making it easier for women to pump as they go about their day.