This week Samsung is opening what it’s calling the world’s largest mobile phone mill in the world’s second largest smartphone marketplace. Expansion, which will be fully complete in 2020, is expected to virtually double Noida( New Okhla Industrial Development Authority ), India’s current telephone making abilities from 68 – to 120 million phones per year.
The electronics giant has been producing telephones in the country for well over a decade ( while the original mill dates back to 1996 ), while much of the rivalry has mostly been dabbling. Earlier this year, for instance, Apple started a manufacturing trial run of the iPhone 6S, after having previous done a small batch of the iPhone SE.
Along with bringing jobs, such localised manufacturing could also run a ways toward helping bring the cost of devices down. India’s government, naturally, is excitedly espousing the proclamation as art of its “Make in India” initiative. As such, Prime Minister Narendra Modi was on-hand for the opening ceremony, along with South Korean president Moon Jae-in, repping his home country’s largest company.
“Our Noida factory, the world’s largest mobile mill, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s’ Make in India’ program, ” Samsung India CEO HC Hong said in a release tied to the news. “Samsung is a long-term partner of India. We’ Make in India’,’ Make for India’ and now, we will’ Make for the World’. We are aligned with Government policies and will continue to seek their support to achieve our dream of building India a global export hub for mobile phones.”
India represents a massive — and growing — smartphone marketplace. Last year the country passed the U.S ., becoming the number two marketplace after China. A is committed to local manufacturing will no doubt run a long way for Samsung, which currently ranks as the number two smartphone maker in the country, behind Xiaomi.