Hollywood producer plans to incentivise content viewers with tokens | TechCrunch
With so much controversy swirling around the advertising-driven business models typified by Facebook and Google, and the increasing rigours of regulations like GDPR, it’s no wonder the Blockchain world is starting to whet its appetite at the prospect of paying users for attention with crypto assets.
Now a company involved in the production of Hollywood blockbusters featuring the likes of James Franco, Selena Gomez, Alec Baldwin, Heidi Klum and Al Pacino is backing a new startup to reward viewers in this manner.
Hollywood producer, Andrea Iervolino (best known for backing the James Franco film “In Dubious Battle” based on the novel by the Nobel Prize-winning author John Steinbeck) has decided to enter the fray by launching a new blockchain platform called TaTaTu. The startup’s aim is to bring a social, crypto economy to the entertainment industry.