Facebook now requires your Social Security number to buy political ads
The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they’re in the United States. Part of the proof required is the last four digits of your Social Security number.
The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles on Facebook ads targeting Americsans ahead of the 2016 presidential election.
In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user’s Facebook account to buy ads.