Battlefield V Shows How The Video Game Industry Is Turning On Loot Boxes
Last night, the official Battlefield Twitter account published something interesting—a promise that not only will the makers of the upcoming Battlefield V refrain from charging for extra maps, they’re also going to avoid what has become the most toxic two-word phrase in gaming: Loot boxes.
“No loot boxes,” read the tweet, referring to the slot-machine-like randomized item drops that have become so popular in recent months:
At the end of the day, the ESRB's labeling is irrelevant to adult video game fans. I've heard from a number of devs that the loot box furor has led to panicked conversations about how to handle microtransactions — that's what matters. Game developers are very aware of the anger
— Jason Schreier (@jasonschreier) February 27, 2018
We already knew that Battlefield V wouldn’t have any form of randomized loot boxes—publisher EA confirmed it to Kotaku shortly after the game’s reveal last week—but it’s still fascinating to see this particular developer, DICE, use it as part of the upcoming game’s marketing campaign.